Using social media as an influential tool in shaping public opinion on climate change is the same as using it on any other topic. According to the Centre for Research on Environmental Decisions (CRED), these are some key aspects for climate science information to be fully absorbed by audiences: 

• Communicate with appropriate language, metaphors, and analogy: 
  • When writing about climate action on social media or any other form(s) of media, use language that is hopeful and does not sound a message of hopelessness. Scientists have found that feeling hopeless about a situation is cognitively associated with inaction and predicts decreased goal-oriented behavior. When people see strength in stories of climate action, we overcome our limits and act ourselves. 
• Use visual imagery and experiential scenarios to make climate change topics vivid: 
  • Sharing stories is one of the most important tools we possess to show the effects of climate change and that we can all still do something about it. Stories are how we make sense of the world we live in and is an informal way to communicate facts, knowledge and experiences about the causes and effects of climate change. 
• Balance climate change stories/writing with scientific information: 
  • Despite strong evidence that the part of the brain that processes experiences have a greater part to play in motivating us to act, most climate change communication is found to influence action in people when geared toward the analytical processing system. 
  • Using analytical content (such as trend analyses, forecast probabilities, and ranges of uncertainty) in your work will help people absorb facts more effectively and can prove to be valuable tools. 
  • While citing facts, be sure to use simple language and not overload your piece(es) with scientific jargon that may deter people from delving into more information on the topic. 
• Deliver climate change messages without targeting social/religious groups: 
  • People whose beliefs are at odds with eth rest of their culture and social group risk being labelled as weird or obnoxious in the eyes of those whom they depend on for all type of support. 
  • Be sensitive to values of people who may be in this position and steer clear of framing messages that may hurt religious sentiments. 
  • To make your climate change messages effective, individuals need to feel that the perceptions of the risk of climate change positively match (as much as possible) with those of their social group.